30 days old

Media Specialist, Paid Search (SEM)

Discovery Communications
New York, NY 10001
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  • Job Code
    115413625
Discovery Communications


Media Specialist, Paid Search (SEM)

US-NY-New York City

Job ID: 24988
Type: Company Employee Full-Time
# of Openings: 1
Category: Marketing & Communications
US-NY-New York City

Overview

Our Team
The Media Strategy & Analytics team acts as an internal global media agency that handles the strategy, buying, execution, and reporting of paid media campaigns with the goal of driving growth of Discovery’s Networks and Digital Platforms.

The Role
This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discovery’s Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Search Specialist will focus specifically on managing paid search campaigns across digital buying platforms such as Google, Bing, and Apple Search.



Responsibilities

1. Oversee the development and execution of paid search campaigns with a variety of goals (subscriber acquisition, registrations, installs, etc.).
2. Lead paid search planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
3. Keep abreast of market trends and developments, also liaising with Google & Bing partners - identifying new betas and tech to drive our search offering forward
4. Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
5. Develop and manage keyword bids on search engines while actively testing and analyzing keywords, positions, and copy variations.
6. Optimize campaigns with the goal of generating efficient conversions (cost per acquisition)
7. Set up conversion tracking and ensure all campaigns are properly tracking conversion.
8. Review plans and actively apply learnings to create best-in-class executions.
9. Serve as the SEM expert, platform partner, and trend-spotter.
10. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).



Qualifications

* 2+ years of hands-on SEM experience, media agency experience strongly preferred.
* Deep understanding of paid search, with experience using external bid management tools (Search Ads 360, Marin or Kenshoo)
* Experience with Direct Response campaigns is required with experience with attribution and conversion tracking.
* Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
* A problem solver at heart, interested in working in a fast-paced environment
* with excellent troubleshooting and QA skills - strong attention to detail essential
* Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment
* Self-starter, highly motivated, positive demeanor, and able to juggle multiple assignments simultaneously.
* Analytical with a comfort in dealing with numbers and reporting
* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
* Understanding of subscription streaming services is a plus.
* Experience working with or preferably writing/editing Google Ads scripts
* Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social and programmatic).
* Excellent communicator who is able to clearly translate strategy into action. Must be fluent in English. Additional languages a plus.
* Proficient in Microsoft Office systems, specifically in Excel.
* Must authorized to work in the United States

New York City, New York, nYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI115413625

<b>Discovery Communications</b><br/><br/><br/><b>Media Specialist, Paid Search (SEM)</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 24988<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Marketing & Communications<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;"><strong>Our Team</strong><br />The Media Strategy & Analytics team acts as an internal global media agency that handles the strategy, buying, execution, and reporting of paid media campaigns with the goal of driving growth of Discoverys Networks and Digital Platforms.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>The Role</strong> <br />This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discoverys Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Search Specialist will focus specifically on managing paid search campaigns across digital buying platforms such as Google, Bing, and Apple Search. </p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Oversee the development and execution of paid search campaigns with a variety of goals (subscriber acquisition, registrations, installs, etc.).<br />2. Lead paid search planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus<br />3. Keep abreast of market trends and developments, also liaising with Google & Bing partners - identifying new betas and tech to drive our search offering forward<br />4. Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.<br />5. Develop and manage keyword bids on search engines while actively testing and analyzing keywords, positions, and copy variations.<br />6. Optimize campaigns with the goal of generating efficient conversions (cost per acquisition) <br />7. Set up conversion tracking and ensure all campaigns are properly tracking conversion.<br />8. Review plans and actively apply learnings to create best-in-class executions.<br />9. Serve as the SEM expert, platform partner, and trend-spotter.<br />10. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 2+ years of hands-on SEM experience, media agency experience strongly preferred.<br />* Deep understanding of paid search, with experience using external bid management tools (Search Ads 360, Marin or Kenshoo) <br />* Experience with Direct Response campaigns is required with experience with attribution and conversion tracking.<br />* Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.<br />* A problem solver at heart, interested in working in a fast-paced environment<br />* with excellent troubleshooting and QA skills - strong attention to detail essential<br />* Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment<br />* Self-starter, highly motivated, positive demeanor, and able to juggle multiple assignments simultaneously.<br />* Analytical with a comfort in dealing with numbers and reporting<br />* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.<br />* Understanding of subscription streaming services is a plus.<br />* Experience working with or preferably writing/editing Google Ads scripts<br />* Willingness and flexibility to pitch in with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social and programmatic).<br />* Excellent communicator who is able to clearly translate strategy into action. Must be fluent in English. Additional languages a plus.<br />* Proficient in Microsoft Office systems, specifically in Excel.<br />* Must authorized to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, nYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/yg7DORFbGnDBckAdFyXbK"> <p>PI115413625</p>
Posted: 2019-11-12 Expires: 2019-12-13

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Media Specialist, Paid Search (SEM)

Discovery Communications
New York, NY 10001

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